The project

The project

GreenCook, what for ?

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GreenCook is aimed at reducing food wastage and to make the North-West Europe a model of sustainable food management, by in-depth work on the consumer / food relationship thanks to a multisectoral partnership.

Food wastage is a challenging problem, directly linked with the question of waste, consumption and climate change. A quarter of the food produced in the world each year ends up in the dustbin, without having been consumed! As a reflection of our overconsumption society, food wastage also reinforces social inequalities and is ethically unacceptable.

The negative impacts of this wastage are real: for households (useless expenditure), for local authorities (overproduction of waste to be treated, increased costs), for the environment (pointless use of resources and pollution), and for the economy (falling prices).

There is a pressing need, for consumers to respect food and food producers again, to enjoy the pleasure of healthy and tasty eating again, to rediscover culinary know-how, and to optimise food presentation, storage and conservation.

Lately, tools and methods are under experimentation to help consumers to improve their food management while controlling their purchasing power. They aim at changing behaviour or altering the offer (at the supermarket, in the restaurant or in the canteen). It is alas hard for them to be generalised, because of the complexity of the levers that have to be activated.

GreenCook’s ambition is to create this lever effect, by generating a dynamic that motivates all of the food players and by throwing pathbreaking bridges with the fields of health, welfare and economic development. Its diversified partnership intends to show the added value of united, transversal action, and to influence EU policies, in order to get a new European sustainable food model to emerge.

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